January 2, 2018
As the calendar flips forward, we look back on 2017 as a year of transition. After a very challenging 2016 we bounced back and managed to have more consistency in our sales over the last 12 months. The primary focus for the company was to invest in training for our resellers, which helped them to service our mutual customers better. This added stability to the business and provided a base that enabled us to invest in growth. I am proud to say that Cyclops is now the #1 sensor in plunger lift and the ALiEn2 line of controllers are sold and serviced by more service companies than any other plunger lift controller.
Throughout the year we added 5 more team members, continued to invest in new products and services, implemented a new ERP (Enterprise Resource Planning) system, and moved to a new facility (5925 12th Street SE, Bay 14 Calgary, AB) with 2.5x the space in November. Our new facility will allow us to handle more of our final assembly/logistics and grow our team so that we can increase quality and shorten lead times.
As we move in to 2018, we are preparing for another year of growth at ETC. We plan to expand our account management team to increase the level of training and support that we provide to our customers and resellers. We are expecting to see an increased adoption of the Sasquatch Plunger Velocity Sensor as we continue to work with more than a dozen production companies that are integrating the sensor into their SCADA system. As such, we plan to add technical resources to support feature enhancements and maintenance on the Sasquatch as well as our existing control and sensor products.
2018 will also be the year that ETC expands in to more vertical markets and starts to fulfill our mission to democratize industrial automation. We are actively working on a product, Morpheus, which will dramatically change the way that technology is deployed in the oilfield. Our goal is to deliver more seamless connectivity to existing oilfield controls and sensors while providing a platform for software developers to monitor, control, and optimize any oilfield asset without needing skills in hardware design. Morpheus will reduce the initial cost of hardware as well as the ongoing costs of data while providing a path forward for a new type of control system. We are already lining up beta customers and partners in preparation for a launch this spring/summer.
President and CEO
Extreme Telematics Corp.